The Master of Science in Applied Psychology (MSAP) at USC is a one-year program offered by the Dornsife College of Letters, Arts and Sciences. The curriculum enables students to combine psychology with their business interests, applying psychological principles and research methods to solve problems in the business world. USC's MSAP program attracts many applicants due to its distinctive course design, abundant practical opportunities, and strong career prospects.Students who want to learn more or have other questions can also scan the QR code below to add a teacher for a one-on-one consultation.
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1. Program Overview
USC's MSAP aims to cultivate students' deep theoretical foundations and practical application abilities in two core areas: consumer psychology and organizational psychology. Through a series of thoughtfully designed courses and hands-on activities, students will gain insight into the inner mechanisms of consumer behavior and master strategies and techniques to effectively influence and guide consumer decision-making.

Official website link: https://dornsife.usc.edu/map/
2. Curriculum
USC's MSAP program offers a rich curriculum, including core courses such as consumer psychology, organizational psychology, and applied psychology research methods, as well as electives like interactive media, organizational dynamics and leadership, and user experience. The curriculum comprises foundational courses in applied psychology, organizational psychology, consumer behavior, and applied research methods. Elective opportunities cover areas like UX research, employee assessment, consumer insights, DEI, talent management, and marketing analytics. Additionally, the program requires students to complete an eight-week summer internship, allowing them to apply classroom knowledge in a practical setting.
3. Admission Requirements
GRE scores are required; GMAT scores are not accepted.
Three letters of recommendation, a personal statement, and a resume are required.
Non-native English speakers who did not complete their undergraduate degree in the U.S. must submit TOEFL or IELTS scores.

4. Career Prospects and Development
Graduates of USC's MSAP program enjoy broad career prospects and can find job opportunities in marketing, market research, talent development and human resources, organizational development and training, user experience (UX) research, or advertising. Many alumni have joined technology companies such as Amazon, LinkedIn, and Apple, or consulting firms like Deloitte, KPMG, Accenture, and PwC.


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