HKU's Marketing program has been incredibly popular in recent years. As a versatile major, marketing offers great employment prospects, and the job outlook in Hong Kong is bright. What is this program really like? Today, CheersYou（清柚教育） will share some insights. If you're interested, keep reading!
1. About the University
Known as the 'Ivy League of Asia', the University of Hong Kong (HKU) is an international public research university in Hong Kong. HKU comprises ten faculties and a Graduate School, with strong research strengths in economics, finance, accounting, biomedical sciences, dentistry, education, humanities, law, linguistics, political science, and social sciences. It ranks 21st in the 2023 QS World University Rankings.
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2. Program Introduction
The Master of Science in Marketing (MSc) program integrates traditional marketing concepts and strategies with big data analytics, offering a range of courses covering marketing insights, analytical tools, and decision-making frameworks. It is a strategy-driven, comprehensive training plan designed to equip students with keen market perception, analytical and communication skills, and the ability to apply profit-oriented thinking in the workplace.
Students will have opportunities to learn and practice at top global companies, including local firms in Hong Kong, Mainland China, and other regions. HKU boasts a strong faculty team at the forefront of the latest marketing techniques and digital trends, and through interaction with senior business practitioners, students can gain a deeper understanding of the real world.
3. Program Advantages
Wherever there are businesses, there is a demand for marketing, so the need for marketing talent is substantial. As the 'Ivy League of Asia', HKU not only enjoys widespread fame but also high social recognition.
The HKU Marketing MSc is renowned for its high post-graduation employment rate, reaching 90% within three months of graduation. Moreover, marketing graduates find it relatively easier to stay and work in Hong Kong compared to other majors. Hong Kong also offers the IANG visa, allowing unconditional stay for one year, with the possibility of obtaining permanent residency after seven years, which is very advantageous for students considering immigration.
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4. Suitable Candidates
- Outgoing, curious, communicative students with an interest in marketing
- Students with a business or marketing background seeking to deepen their marketing knowledge
- Non-business students looking to acquire essential marketing knowledge and skills
5. Career Directions and Development
The program is famed for its high employment rate, with 90% hired within three months of graduation. Career fields are broad, spanning technology, banking, financial services, and consulting. Employers include Alibaba, Huawei, ByteDance, Deloitte, PwC, KPMG, and EY. Starting salaries generally range from 11k to 14k.
6. Application Timeline and Requirements
2023 Intake Application Timeline:
Deadline Round 4: March 20
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Application Requirements:
- Academic credential verification and transcripts from the degree-awarding institution
- Two reference letters
- CV/Resume
- Applicants from universities where the medium of instruction is not English must submit TOEFL or IELTS scores
- Minimum TOEFL score: 550 (paper-based) / 80 (internet-based)
- Minimum IELTS: overall 6 with no sub-score below 5.5
- GMAT is not mandatory, but applicants with a GMAT score will be given priority.
CheersYou（清柚教育） has also helped many students receive offers from HKU's MKT-related programs;
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If you are interested in the study-abroad information above, feel free to consult CheersYou（清柚教育） for further guidance.
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