The Mendoza College of Business at the University of Notre Dame has launched a new Master of Science in Digital Marketing (MSDM).
This program will welcome its first cohort in Fall 2025 and currently does not accept applications from international students.
Program Introduction
The MS in Digital Marketing at Notre Dame is designed for students with a bachelor's degree in business or non-business fields and fewer than three years of work experience. It prepares graduates for roles in digital marketing management, social media management, marketing analytics, and more.
Digital marketing is projected to be one of the fastest-growing career fields over the next decade, and this new master's program at Notre Dame aims to meet that industry demand.
Curriculum
The program spans 10 months and comprises 32 credits. It is a full-time, on-campus program and has received STEM certification.
The curriculum is organized around marketing foundations, digital frameworks, marketing analytics and optimization, and digital careers.
Fall – Modules 1 & 2 Courses
Digital Brand Strategy
Digital Advertising and Media
Digital Marketing Analytics
Digital Marketing Management
Law and Ethics in Digital Marketing
Spring – Module 3 Courses
Email Marketing
Mobile and App Marketing
SEO and SEM Marketing
Social Media and Influencer Marketing
Spring – Module 4 Courses
AI and Automation in Marketing
Applied Digital Marketing
Data Storytelling
Valuing and Managing Digital Customers
Application Requirements
Transcripts, résumé, letters of recommendation
Written materials include:
- Slide Deck: a 4-page presentation
- Statement of Purpose: 100 words
- Essay: 500 words
- Supplemental Essay (optional)
Video interview
GRE/GMAT scores (waivable with a GPA of 3.3 or higher)
Notre Dame's MSDM program has four application rounds. Applicants in the Early Action round will automatically receive an interview invitation.
Resources and Career Prospects
The Academic Director of the MSDM program, Kevin Hartman, previously served as Chief Analytics Strategist at Google.
MSDM students at Notre Dame will be challenged and mentored by leading academic researchers in marketing innovation and industry experts who design digital marketing strategies for Fortune 500 companies.
Personalized career coaching, access to top employers, and a powerful alumni network will open up diverse potential career paths for graduates.
Applicants should note that this program currently does not support F-1 visas for international students. It is expected to open to international applicants in the future. CheersYou（清柚教育） will keep a close watch on the latest updates regarding Notre Dame's MSDM program~
