This year, NYU Shanghai and NYU Stern School of Business have launched two new master's programs:
Organization Management & Strategy
MS in Organization Management and Strategy
Marketing & Retail Science
MS in Marketing and Retail Science
Both joint master's programs will grant a New York University master's degree, with the first cohort starting in June 2022. Applications are currently open.
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Marketing and retail have undergone dramatic changes over the past decade, and the Asian market led by China is bringing new transformations to future organizational forms and marketing strategies. These two new programs prepare the next generation of young professionals to thrive in Asia's rapidly developing markets.
As early as 2018, NYU Stern and NYU Shanghai launched two business master's programs: Data Analytics & Business Computing and Quantitative Finance, which support study in both locations and also grant an NYU Master of Science degree.
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The joint programs have been highly popular since their inception. Now with two more programs added, students have even more choices, which is really tempting.
However, we have found that the tuition for these joint programs is not only close to that of NYU's main campus but has also been rising annually since 2018—from $58,000 a year to over $60,000 now.
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This once again makes people wonder: are these two new joint programs worth including in your application list?
Program Overview
School Introduction
New York University (NYU), located in New York City, is one of the largest universities in the United States and is widely respected as a New Ivy League institution.
NYU's Stern School of Business is world-renowned, ranking 10th in the latest U.S. News Best Business Schools. Its graduate programs are notoriously difficult to get into.
NYU Shanghai is a research university jointly established by NYU and East China Normal University with independent legal status, officially approved by China's Ministry of Education.
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Program Introduction
The innovative curricula of the two programs are designed to help students master professional knowledge and skills, keep pace with the latest trends in the global economy, and learn to navigate the driving forces behind the rapid transformation of today's global business.
Beyond regular classroom learning, students will have opportunities to engage in rich extracurricular academic activities and receive professional career guidance. Students can visit companies in the two major financial centers of New York and Shanghai, attend sharing sessions by industry leaders, participate in career development workshops, and receive one-on-one career counseling, among others.
Each new joint program will have a dedicated advisory board, with members including senior industry leaders from major companies in China and Asia such as Disney, FedEx, Microsoft, and Unilever. They will provide real-world project opportunities for students to apply knowledge in practice and solve real-world problems.
Upon graduation, both programs grant a New York University Master of Science degree (recognized by China's Ministry of Education), with the diploma jointly signed by NYU Shanghai and NYU Stern School of Business.
Program Duration
The MS in Organization Management and Strategy and MS in Marketing and Retail Science are both one-year, full-time programs requiring 14 courses and 36 credits.
They are divided into four terms: summer at NYU Stern, fall, winter, and spring at NYU Shanghai. Currently, part-time or online options are not offered.
Application Deadlines
Round 1 Deadline: October 31, 2021
Round 2 Deadline: December 31, 2021
Round 3 Deadline: January 21, 2022
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Applications for the 2022 intake officially opened in mid-July 2021.
Application Requirements
- Degree: A bachelor's degree or higher from an accredited institution
- Transcripts: Official transcripts required; some may need WES evaluation
- Major: Any major
- Work Experience: Not mandatory, but can be included in the resume
- Essays: 2 main essays + 1 optional additional essay
- Letters of Recommendation: One letter of recommendation
- GRE/GMAT: Required; the highest single test score will be considered
- Language Proficiency: TOEFL >100, IELTS >7.0
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Tuition
For Chinese students, the estimated tuition is $62,208.
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Curriculum and Teaching Resources
The MS in Organization Management and Strategy covers three areas: strategy, organizational management, and interpersonal relationships. Required courses are as follows:
SUMMER 2022 (13.5 credits)
NYU Stern
- Business Communication
- Leadership in Organizations
- The Strategic Landscape
- Understanding and Managing Money Flows
- The Entrepreneurial
FALL 2022 (10.5 credits)
NYU Shanghai
- The Strategist
- Managing Change
- Developing Managerial Skills
- Conflict, Collaboration, and Negotiation
- Interpersonal Influence in Organizations
J-Term 2023 (3 credits)
NYU Shanghai
- Managing Innovation
SPRING 2023 (9 credits)
NYU Shanghai
- Capstone
- Innovation and Design Thinking in a Chinese Context
- Teaming: The Art and Science of Collaboration
The MS in Marketing and Retail Science combines marketing fundamentals, marketing management, and marketing analytics. Required courses are as follows:
SUMMER 2022 (13.5 credits)
NYU Stern
- Business Communication
- Statistics and Data Analysis
- Marketing Management
- Introduction to Python
- Data-Driven Decision-Making
FALL 2022 (10.5 credits)
NYU Shanghai
- Advertising Strategy
- Research for Customer Insights
- Brand Strategy
- Retail Technology and Channel Management: The Chinese Market
- Consumer Behavior
J-Term (3 credits)
NYU Shanghai
- Pricing
SPRING (9 credits)
- Capstone
- Marketing Analytics
- Digital Marketing
Looking at the curriculum, although both programs are short, the coursework is intensive and taught entirely in English, ensuring solid academic rigor. Moreover, both programs include 5 courses (13.5 credits) at NYU Stern.
The faculty for these two programs is also impressive, comprising internationally renowned professors from NYU Stern and over 30 outstanding scholars in business fields from NYU Shanghai, ensuring high-quality education.
Faculty for the Organization Management and Strategy Program
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Faculty for the Marketing and Retail Science Program
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Pros and Cons of the Programs and Suitable Candidates
Pros
Similar to the two previously launched programs, these new ones are short and intensive, aiming to pave the way for students' career development in China, Asia, and globally, by enhancing professional skills and expanding career opportunities.
In terms of curriculum, faculty, and alumni resources, they maintain NYU's high standards. For career support, the school provides one-on-one career counseling and exclusive job fairs where top companies come to recruit, making it easy for students to network and find internships and jobs.
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Compared to Stern's strict work experience requirements, these joint master's programs have lower requirements for work experience, making them more friendly to fresh graduates with limited experience.
Additionally, as newly launched programs, the number of applicants may be relatively small, increasing the chances of admission.
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Cons
Of course, one-year programs are short; you only study in New York for one summer, the campus environment and surrounding atmosphere may not feel "international enough," the high tuition, and the application process is almost the same as NYU's, not saving time or effort. These disadvantages are obvious.
Moreover, neither program allows enrollment deferral. If you are admitted but later decide to defer for other plans, your offer will be voided, and you must reapply through the full process.
Additionally, neither program qualifies for OPT after graduation, nor are they STEM-designated.
For students aiming to work and intern in the US in the future, there may be more cost-effective and attractive program options available.
Suitable Candidates
Overall, these two new programs at NYU Shanghai are best suited for students who like the business directions of organizational management or marketing and retail, don't mind studying in two countries, want to attend a top business school but lack sufficient experience and competitiveness, and aim to work in China or at well-known companies in Asia after graduation.
Regardless of which university's program it is, there is no absolute "worth it" or not. Students should carefully analyze their own situation and seriously consider specific school selection issues.
The 2022 application season has officially kicked off, with many program portals already open. To secure early admission to top schools, early planning is key!
We also wish everyone all the best in the new application season and success in getting into your dream schools~
